Effective Date: July 7, 2025
Contact Email: privacy@owlseo.ai
This Cookie Policy explains how OWLSEO (“Company”, “we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website or use our platform (collectively, the “Services”). It outlines the types of cookies we use, the purposes for which we use them, and your choices regarding their use.
By continuing to use our Services, you agree to the placement and use of cookies as described in this policy unless you adjust your preferences.
1. What Are Cookies and Trackers?
Cookies are small text files stored on your browser or device by websites you visit. They are widely used to make websites work more efficiently and to provide information to the site owners. Alongside cookies, we use other similar technologies such as web beacons, pixels, local storage, and scripts — collectively referred to as “Trackers”.
2. Types of Trackers We Use
2.1. Strictly Necessary Cookies
These cookies are essential for the operation of our website and platform. They include:
- Authentication and login functionality
- Load balancing
- Security and fraud prevention
Examples: Session cookies, CSRF tokens, secure access tokens.
2.2. Analytics and Performance Cookies
Used to understand user behavior and improve platform performance.
- Track user journeys, error rates, and interactions
- Identify popular content and features
- May include third-party analytics tools such as Google Analytics
Examples: _ga, _gid, __cf_bm
2.3. Functionality Cookies
These cookies remember user choices and provide enhanced features:
- Language preferences
- UI customizations
- Stored settings and previous selections
2.4. Advertising and Targeting Cookies
Used for delivering personalized content and measuring the effectiveness of ad campaigns.
- May track browsing activity across websites
- Used by platforms like Facebook Pixel, Google Ads, and LinkedIn Insight Tag
- We do not sell your data, but we may use aggregated insights for performance tracking
3. First-Party and Third-Party Trackers
OWLSEO uses both:
- First-party cookies, controlled directly by us.
- Third-party cookies, placed by trusted vendors providing analytics, media integration, ad delivery, or support tools.
Some of these third parties include:
- Google Analytics – web performance and traffic analysis
- Meta Pixel – conversion tracking and remarketing
- Cloudflare – bot mitigation and content delivery
- ActiveCampaign – email tracking and user engagement
We encourage users to review the privacy and cookie policies of these providers for additional details.
4. Lifetime and Expiration
Cookies may be:
- Session cookies: Deleted automatically when you close your browser.
- Persistent cookies: Remain on your device until they expire or are manually deleted.
Expiration periods vary by cookie type and purpose (from a few seconds to several years).
5. Consent and Cookie Banner
When you visit OWLSEO for the first time, we display a cookie banner allowing you to:
- Accept all cookies
- Customize your preferences by category
- Reject all non-essential cookies
You may change your preferences at any time via the “Cookie Settings” link in the website footer.
6. Managing Your Preferences
You can manage or delete cookies manually through your browser:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Site Permissions > Cookies and site data
Please note: Disabling some cookies may impair functionality or limit access to features.
7. Cookies as Personal Data
Some cookies collect data that may be classified as personal information (e.g., IP address, browser ID, usage data). Such data is processed in accordance with our Privacy Policy, which includes details on:
- Data protection rights under GDPR and other laws
- Legal bases for processing
- Contact details for data access or deletion requests
8. How to Opt Out of Third-Party Tracking
To control ad-based tracking across the web, you can also use:
- YourOnlineChoices (EU/UK)
- Network Advertising Initiative (US)
- Digital Advertising Alliance (US)
You can install apps such as AppChoices for mobile ad preference management.
9. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, regulation, or company practices. All changes take effect upon publication. We encourage you to review this policy regularly.
10. Contact Us
If you have any questions or requests related to cookies, tracking technologies, or your privacy rights, please contact:
OWLSEO Privacy Team
Email: privacy@owlseo.ai
